Hello Blanc

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I am an ambitious graphic designer, art-director and creative thinker with great passion for communication design. I believe that graphic design isn’t merely about visual appearance, but more a question of understanding and communicating the message with sense and value. With my studies in Communication Design at Billy Blue, Art Direction at Berghs and my bachelor degree in Media & Communication I know the importance of communication in design.

I graduated with Honours from Billy Blue at the end of 2007, after almost two years in Sydney, Australia. When I moved back to Sweden I soon started working as an art-director at Lokaltidningen Mitt i Stockholm. Working alone on most projects, I was self-directed and exposed to the entire design process from creative ideas to print production.

I currently work as a freelance designer by the name of Blanc. Blanc offers strategic, creative and open-minded communication design. The concept is building original and meaningful brands through ideas, extensive research, planning and curiosity. Blanc also unifies and strengthens existing brands through creative brand strategies and well crafted communication design. This include visual identity, package design, layout, web design, ad campaigns, posters and other types of printed material.

I am always looking for new projects and exiting people to work with, so please don’t hesitate to contact me. I’d love to hear from you.

Matilda Hedman