Calm is a new skincare brand that produces a range of natural skincare products. The products are paraben-free and contains no artificial colors or preservatives. The packaging is organic and use natural print colour.
Our challenge was to launch a new organic product line that felt exclusive but still trendy. It was also to look environmentally friendly, aiming to attract the modern and stylish but aware woman. The products are available in three different skin types, normal, sensitive and oily.
