Mitt i Cupen was a youth sports project initiated by Lokaltidningen Mitt i to engage in the playoffs of the three sports Icehockey, Floorball, and Basketball. The mission was to create the print for the t-shirts and other merch to brand and promote Mitt i Cupen.
The colors and the print should work for both girls and boys at the age of 12-20. The logo is created with american college sports print in mind. The range gives a united feeling of Mitt i Cupen even though all the sports differs somewhat in the print as well as the colors. Every player in the playoffs received a packed bag with a t-shirt, a water bottle, pins and a lanyard.